Perhaps a run on the trails would serve me better than an adult beverage, but I’m old and tired now. Actor Miles Teller came aboard shortly thereafter as a co-owner of the brand which now comes in traditional grapefruit as well as a cranberry variety that I am especially partial to for fall. The first Finnish Long Drink finally soft launched in America in 2018. American imports like Coca Cola and chewing gum made a lasting impression on Finland, as did the homegrown Long Drink which continued to grow in popularity. The Finnish government set to work concocting a signature gin cocktail served in a highball glass which came to be known as the Finnish Long Drink. Amid recovery from World War II, the small country grew increasingly concerned about how they would provide sufficient libations for visitors. “Long Drink” is a top selling category of alcohol in Finland dating back to the 1952 Summer Games in Helsinki. Imagine my excitement when a pack of Finnish Long Drinks arrived. Nevertheless, sometimes I get turned on to new favorites. I always make it clear that I’m happy to try a product, but I’m a lousy liar and an even worse sales woman. I was in on the secret.Īs a writer, I receive a fair share of samples on my doorstep. From that point on, I found anything Finnish fashionable. I began thinking Finland knew something we didn’t. Sisu, my college professor explained in a lecture, is the Finnish concept of inner strength, perseverance and tenacity cognitive psychologists call it "grit." My arch rivals had been coached to incorporate a certain combination of passion and hardiness into their training that had not only made them successful, but also downright smug. It took years before I learned the meaning of "sisu." It wasn’t an acronym, as I had suspected. I couldn’t just whip out my phone and say, “Siri, what is ‘sisu’?” I figured they must be into some sort of black magic, like Neve Campbell in “The Craft.” Sure enough, they beat us time and time again. It was the age of dial up internet, Ask Jeeves, and Bennifer 1.0. She rolled her eyes and said, “I can’t tell you.” “What does that mean?” I asked their captain. They would get off the bus like an army in matching gray sweats with the word “SISU” emblazoned across their backs. There was one team in particular whom we loathed more than any other. Even against the private schools that could recruit top athletes, we managed to hold our own. Our public high school routinely assembled a scrappy group of runners. Cross country, by contrast, was quiet and solitary. The other sports I played were loud and conspicuous. I loved the aroma of autumn trails and the crunching leaves beneath my feet. The fall was always my favorite time of year because it meant cross country season. Back in my high school heyday, I was a fierce competitor.
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